Goodbye projectors? Samsung installs first LED movie theater display

Joan Terry
July 14, 2017

Samsung Electronics is really pushing the boundaries of display innovation. The screen is also the world's first movie equipment to meet the Digital Cinema Initiatives without a projector.

Samsung Electronics Co. has pushed 4K display technology beyond living rooms, unveiling the world's first commercial light emitting diode (LED) screen at full 18-foot screen at Lotte Cinema World Tower in Seoul on Thursday.

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The tech giant collaborated with the American audio solutions company, HARMAN in order to offer a unique audio experience to loyal fans. On the other hand, displays using high dynamic range (HDR), which improves the contrast of colors within a video to make the whites whiter and blacks blacker, are something of a rarer beast. At 33.8 ft (10.3 m) wide, it's not going to worry IMAX theater owners too much, but as the installation is made up of a number of cabinets, it can be scaled to suit the requirements of different theaters. For comparison, this new product's peak brightness levels are almost 10 times greater than what standard projector technologies offer. Additionally, the Cinema LED Screen's futuristic, distortion-free presentation leverages ultra-contrast and low-tone grayscale settings to showcase the brightest colors, deepest blacks and most pristine whites at a almost infinite contrast ratio. The team-up has led to the inclusion of ultra-powerful speakers bordering the massive display.

Under cooperation with Lotte Cinema, a major movie chain in Korea, Samsung said it successfully installed the cinema LED screen. "We are excited to partner with Lotte Cinema to bring this technology to theater-goers, and look forward to continuing to shape the cinema of the future". Samsung's cinema LED screen was first unveiled in March at the CinemaCon trade show in Las Vegas.

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