Carla Fendi, philanthropist and fashion force, dies at 79

Amos Gonzales
June 20, 2017

Fendi was the fourth of the five sisters and died of natural causes.

While other members of the family were the creative forces, Carla concentrated on promoting the company brand, whose logo of two F's, one of them upside down and backwards, became an internationally recognized symbol for luxury.

"Carla together with her siblings transformed their parents" small leather workshop into a luxury fashion powerhouse, the whole world knows that name. The luxury label confirmed the news in a statement last Monday (19.06.17), which saw the brand praise Carla for her passionate contribution to the company, which helped boost its success as a business at the helm of the industry.

The five sisters took over the family business after their father died, and opened their first Fendi store in Rome in 1964.

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Carla joined the family-run company in the '50s along with her sisters Paola, Anna, Franca, and Alda, marking the second generation of the family Fendi becoming involved in the celebrated label. LVMH Moët Hennessy Louis Vuitton and Prada Group acquired 51 percent of the Rome-based leather goods and fashion house in 1999.

Carla's niece, Silvia Venturini Fendi, daughter of Anna Fendi, has co-creatively directed the brand since 1994.

Fendi was also a philanthropist, known for her support of the arts and Italian culture, including the Spoleto Festival in Umbria. "We will feel the loss of a cultured an sensitive woman", said Italy's Culture Minister Dario Francheschini.

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